Circana：2024年结账体验趋势报告-聚焦美国杂货零售渠道（英文版）（22页）.pdf

1、Circana,LLC|For public use1Checkout Trends in 2024June 2024Focusing on the U.S.Grocery ChannelCopyright 2024 Circana,LLC(“Circana”).All rights reserved.Circana,the Circana logo,and the names of Circana products and services are trademarks of Circana.All other trademarks are the property of their res

2、pective owners.Circana InspireCircana,LLC|For public use2 2Opportunities call for a redesign of the front endExecutive SummaryThe products available at U.S.grocery checkouts represent multiple departments,from salty snacks to confections,from home essentials to beverages.Taken as a whole,these produ

3、cts are growing faster than most top categories across the store.With most consumers shopping in-store and passing through checkouts,the front-end is a critical piece of the grocery retail landscape.Products sold at checkout are gaining strength within the top product categories supported by a high

4、share of in-store purchases.Typical buyers of products available at checkout have stronger than average purchase dynamics,are less sensitive to inflation,and less likely to depend on in-store support.Assortment at the front of the store answers increased demand for smaller pack sizes and contains mo

5、stly strong growth categories.Checkout is a destination for the increasingly frequent retail-sourced snacking.Tailor offerings to strengthen ties with key buyers and expand buyer base with new offerings.Provide a place for innovation to shine.Accommodate declining basket sizes but be aware of presen

6、t challenges.Reimagine the role of checkout to drive impulse and conversion.Circana,LLC|For public use3 3Checkout sales show strong growth in grocery Total checkout$sales%change YA represents 1.8%of total store dollars and 3%of total store dollar growthSource:Circana,Front End Solution Syndicated Da