Disqo：2024年社交媒体广告效果基准报告（英文版）（11页）.pdf

1、2024 Social MediaAd EffectivenessBenchmarksUnderstand norms for brand and outcomes lift in social mediaReportSocial medias role in brand-building and moving consumers to action is clear.As consumers engagement with these platforms grow,brands need to optimize their ad spend within social platforms a

2、nd across channels.With over 80%of consumers using social media daily,according to our Social Media Shopping report,its reach rivals traditional forms of media.But,its siloed measurement has made it difficult for brands to understand advertising performance.Social medias power to influence cannot be

3、 overstatedTo optimize campaigns and spend on social media platforms,brands need to understand campaign performance relative to their peers.With trusted benchmark data,marketers can gauge whether their social media strategy is driving desired outcomes.Without benchmarks,marketers are in the dark abo

4、ut how their campaigns are performing in one of the most critical advertising channels.Maximize social medias engagement power with benchmarks.Because our audience members opt in to having their digital behaviors metered across channels including social media DISQO can see ad exposure and brand/perf

5、ormance impacts without relying on data from the platform itself.With our consistent methodology across all studies,media channels,and platforms,our clients can understand their campaigns impact holistically.How does DISQO measure social platforms?DISQOS benchmarks include:In this report,you will fi

6、nd comparisons between cross-channel lift(OTT/CTV,digital display,mobile,streaming audio,and social media)and social media lift.Our social media benchmarks include Facebook,Instagram,Snapchat,TikTok,Twitter(aka X),Pinterest,and Reddit.Using a multiplier,we calculate the differences seen across categ