Disqo：2024年联网电视(CTV)广告效果基准报告（英文版）（12页）.pdf

1、2024 CTV Ad EffectivenessBenchmarksCompare your Brand&Outcomes Lift performance in Adlands fastest-growing channelReport2024 is already a watershed year for TVs digital transformation.Amazon introduced its Prime Video ad-supported streaming tier,ushering in more options for brand advertisers and mor

2、e competition for media owners.Virtual and non-virtual MVPDs have brought linear channels out of the living room.Meanwhile,streaming bundles have made a big comeback.TVs new golden age is here.Connected TV(CTV)has been at the center of innovation.TV sticks,smart TVs,and gaming consoles are common in

3、 most households today,allowing CTV to gain an increasing share of a brands media mix.eMarketer projects that CTV ad spend will grow 22.4%in 2024 to reach$30.10 billion,making it the fastest-growing major ad channel in the US.The proliferation of ad tiers has also increased accessibility to content

4、through a value exchange between ad exposure and discounted pricing.There are now more opportunities to reach customers through new ad formats,which means that a consistent test-and-learn measurement strategy is more important than ever.Brand advertisers and media publishers need to keep a constant

5、pulse on how consumers experience advertising and continuously optimize for better performance.Putting CTV campaign performance into context DISQOs Industry Benchmarks and Social Media Benchmarks are trusted by leading brands,advertising agencies,and media companies to understand campaign performanc

6、e relative to their peers.As CTV gains greater share in advertisers media mixes,DISQO is excited to provide CTV benchmarks which showcase where CTV packs the most punch with consumers.Introducing DISQOs inaugural CTV BenchmarksReport2024 CTV Norms 3Harness CTVs strengths with DISQOs benchmarksHow do