电通（Dentsu）：2024消费者洞察：福祉经济报告（英文版）（37页）.pdf

1、The Wellbeing EconomyJULY 2024DENTSU CONSUMER NAVIGATOR02Study MethodologyConducted by dentsu via Toluna,an online research panel.The survey informing this report was administered on July 9th,2024.Distributed among a random sample of 1,000 U.S.respondents 18 years of age or older.Controls for nation

2、ally representative weighting across age,gender,region,race and ethnicity(using the latest publicly available U.S.Census numbers).03For the last century,a countrys health has been measured by its GDP(Gross Domestic Product).However,weve seen that this system can push people and the planet to their l

3、imits.The Wellbeing Economy is a public policy framework aimed at shifting our focus.It advocates for prioritizing social,health,cultural,equity,and environmental outcomes,moving beyond GDP as the primary measure of national performance.Within that context,this survey aims to explore what wellbeing

4、means to US consumers and how they perceive their own wellbeing right now.It will also offer insight into the expectations consumers have of brands.Report Purpose04Top Consumer InsightsAmericans Support the Wellbeing Economy73%of respondents believe a countrys performance should be measured by the w

5、ellbeing of its citizens,compared to 27%who favor GDP.Support spans generations but is slightly lower among higher-income households.Currently Optimistic and Concerned for Future GenerationsTwo-thirds of Americans report high wellbeing,but only 55%believe the next generation will achieve the same,a

6、9-point drop.Socio-economic factors,especially among lower-income groups and women,influence these views.Challenges in Wellbeing Reflect Broader IssuesThe aspects of wellbeing that Americans report struggling with the most civic participation,environmental stability,and financial security are also a