英敏特：2025年全球食品饮料行业趋势报告：回归本源、破规之道、食饮链动与科农共创（英文版）（34页）.pdf

1、Understand whats new and next in consumer behaviour and the impact on food and drink marketing and innovation.Looking to the future,Mintels global food and drink experts embarked on an exploration of the paradoxes that influence consumer behaviours and attitudes toward food and drink.As consumers ou

2、rselves,many of us can concede that consumers are complex beings who often act in inconsistent ways.We are capable of committing to one intention,perhaps a desire to eat more vegetables,but we actually act in ways that clash with that healthy intention,potentially by pairing our healthy salad with f

3、rench fries and a dessert.The resulting list of four 2025 Global Food and Drink Trends explores two dualities:1.The often contradictory ways consumers traverse between health and indulgence,as explored in the opposing pair of trends Fundamentally Nutritious and Rule Rebellion.2.In the bigger picture

4、,the Chain Reaction and Hybrid Harvests trends explore how supply chain disruptions and innovations are impacting consumers local or global mindsets,while also challenging consumer preferences for tradition or high-tech innovation.As with our previous Global Food and Drink Trends,the 2025 prediction

5、s are built on the base of Mintels seven Trend Drivers:Wellbeing,Experiences,Surroundings,Rights,Technology,Identity and Value.The trend predictions are further supported by Mintels extensive libraries of global consumer data,new product innovations and inspiring marketing campaigns.Theyre also deve

6、loped around buzz-worthy topics that have the potential to upset the status quo in the food and drink industry in 2025 and thereafter,such as GLP-1 weight-loss drugs and artificial intelligence(AI).Mintels global food and drink analysts will continue to monitor these trends in the months and years t