Litmus： 2024年黑五电子邮件营销报告：16个策略提升用户粘性与收益 （英文版）（13页）.pdf

1、Drive clicks,conversions,and revenue this holiday season.16 Successful Black FridayEmail Strategies To TryLitmus Black Friday Email Strategies2/13The busiest,and most lucrative,time of year for brands is about to begin.Its no secret that the ever-increasing dominance of eCommerce and consumer spendi

2、ng ahead of the holidays is a significant revenue opportunity for marketers.For brands looking to reach Black Friday shoppers,sending relevant emails(with current pricing and inventory details),at the right time is key to driving consumers to your site and ultimately,to checkout.Email is the most co

3、st-efective channel for increasing revenue but getting the frequency,message,urgency,and personalization right in the frantic few days surrounding Black Friday is certainly not an easy task.With Black Friday promotions starting earlierand lasting longercompetition in the inbox is high and brands nee

4、d to ramp up their email send cadence to stand out among the promises of deals and discounts.To be successful,email marketers need to consider how they can appeal to each subscribers interests,at scale,while staying perfectly on brand.Read on to find out how you can make your emails work smarter thi

5、s season through relevant,dynamic content to display the best possible shop front in the inbox.To help inspire some holiday magic,weve compiled a guide of tips and real-life examples from leading brands to keep your email content impactful,engaging,and high performing for Black Fridayand the rest of

6、 the holiday season.Table of contentsLive polls.3Interest Signals.4Countdown timers.5Scratch-ofs.6Quick wins.7Bestsellers and product personalization.10Behavioral personalization.11Litmus Black Friday Email Strategies3/13Polling questions to boost holiday shopping anticipation:Are you ready to shop