Litmus： 2023年电子邮件服务提供商(ESPs)现状报告（英文版）（32页）.pdf

1、The 2023 State ofESPsReportAll the latest in Email Service Provider(ESP)uses,data,and trendsfrom marketers like you.What to expect in The 2023 State of ESPs ReportWelcome to the third installment in our four-part series on the state of email in 2023!Yes,livin on a prayer or not,we are more than half

2、way there!Thanks for sticking with us through the nitty gritty of email workflows,the beautiful flowing waterfalls of email design,and now,finally,joining us for our deep forest expedition into the world of Email Service Providers(ESPs).In this report,well cover the tools we use to send emails to ou

3、r beloved subscribers and customers.An ESP,most simply,is the software or program you probably spend the most time in as an email marketer.It stores the email addresses of your audience,it hosts all the lovely emails youve built,and powers the mighty send button that were all so fond of.Its every em

4、ail marketers best friendor worst enemy.Its important to have and utilize an ESP that best fits the needs of yourself,your business,and your audience.And thats why we included a look at ESPs as part of this report series.We want to shed light on what tools email marketers are using in each industry,

5、at each company size,and whether theyre happy with those choices.With that data,we hope to empower marketers like you to choose the tools that will best suit your email-sending needs.The 2023 State of ESPs Report2About this projectJust like the previous two reports,we reached out to all the very tal

6、ented marketers we know to get this data.We surveyed 750+email marketers worldwide on their email service providers(ESPs),including what they use,how they use them,and where wed all like to see those ESPs improve.Respondents included email marketers from the following star-studded list of companies.