尼尔森IQ：2024年全球鸡尾酒报告（英文版）（13页）.pdf

1、 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.The Global Cocktails Report2024 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.ArgentinaAustraliaAustriaBelgiumBrazilCanadaChinaColombiaCroatiaCzechiaFranceGBGerm

2、anyGreeceHong KongIndiaIreland(ROI and NI)ItalyJapanKenyaMexicoNetherlandsNew ZealandNigeriaPhilippinesPolandPortugalRomania South AfricaSouth KoreaSpainSwedenSwitzerlandTaiwanThailandTurkeyUSVietnamConsumer research conducted in:Global insight from 38 countries,30,000 On Premise consumers,600 opera

3、tors and a selection of bartenders across the globe 15-minute online survey with On Premise users,nationally representative of age,gender and region*REACH methodology*with slight flex in smaller/harder to reach markets 2024 Nielsen Consumer LLC.All Rights Reserved.3Underpinned by CGAs Global REACH f

4、indings of consumer trends across the world,uncover category nuances and actionable insights to help drive your cocktail strategy:Winning in Cocktails Defining&reflecting on the global Cocktail market Understanding the Cocktail consumer Exploring regional nuances Evaluating the changing path to purc

5、hase Harnessing the power of social media Understanding Gen Z your current and future Cocktail consumers Exploring the latest Cocktail trends Summary and Recommendations 2024 Nielsen Consumer LLC.All Rights Reserved.4Shape your cocktail strategy around the most profitable On Premise consumers and vi

6、sitsHow this report can help you:Quantify visits,spend and engagement with cocktails in the On PremiseUncover size of the prize opportunities for your brand growth Optimise activations and marketing investment along consumer path to purchaseDrive digital visibility&engagement with consumers interact