世界零售大会&德勤：2024年奢侈品零售业数字化转型报告：利用数据驱动的洞察重塑客户体验（英文版）（22页）.pdf

1、WINNING WITH CUSTOMERSRETAIL REIMAGINED CREATING LUXURY CUSTOMER EXPERIENCES USING DATA-DRIVEN INSIGHTSA WORLD RETAIL CONGRESS PUBLICATIONKnowledge Partner2|Retail Reimagined Knowledge PartnerINTRODUCTIONIn luxury retail,customer experience has always been paramount.But its likely no longer enough t

2、o serve your clients a flute of champagne as they search for this seasons pice de rsistance.The bar has been raised.In the past year,digitalization has surged within the luxury retail sector,propelling brands toward new horizons beyond what weve seen before.Were entering an era defined by immersive

3、digital experiences.From personalized virtual styling to AI-augmented chatbots and beyond,the possibilities that generative AI(GenAI)poses are futuristic.However,many luxury retailersand consumershave yet to embrace this transformative shift.There are ethical,social,and data security considerations

4、at play,demanding the attention of leading maisons.So,is GenAI here to stay,or is it just a passing trend?How can retailers embrace this technology while managing the associated risk?How are leading fashion houses leveraging GenAI to deliver winning customer experiences?How can data analytics and Ge

5、nAI converge to help retailers deliver these experiences successfully and responsibly?Read on to learn more.3|Retail Reimagined Knowledge PartnerThis years World Retail Congress is focused on how retailers can steer a path through the multiple challenges,existential pressures and structural changes

6、to become a High Performance Retailer.To succeed against this background requires new strategies and leadership approaches.But what remains consistently true for all retailers,is that success or failure comes down to how they serve their customers.It is the customer that is absolutely critical which