DSI&Salsify：2024年第四季度电商动向：专家洞见、消费者研究及关键行业趋势报告（英文版）（25页）.pdf

1、E X PE RT IN S IG HTS,C O N S U ME R RE S E A R CH,AND TO P IN D U S T RY T RE N D SEcommerce Pulse Report:Q4 2024SALSIFY AND DIGITAL SHELF INSTITUTE(DSI)REPORTE C O M M E R C E P U L S E R E P O RT:Q 4 2 0 2 42The fourth quarter(Q4)represents the hottest time on the digital shelf for brands,retaile

2、rs,and consumers.Its pedal to the metal on all accounts.Every second,consumers are tapping“buy”online or inserting chips in-store on cards that have seen better days to ensure their holidays are special for their special someones.Brands are putting their cheeriest faces forward and watching their ho

3、liday campaign handiwork perform magic.Retailers are on omnichannel overload to ensure consumers can purchase,pick up,receive,and return seamlessly.These organizations also have to pivot for new-year goal-setting and assess performance from the past year.But how are consumers feeling behind the scen

4、es leading up to the holiday season?What ecommerce trends are they driving or reacting to?How can brands and retailers follow suit both internally and externally?Explore the first edition of the quarterly report from Salsify and the Digital Shelf Institute(DSI)your answer to keeping up with shifts i

5、n ecommerce that are susceptible to even the most subtle market changes.Its not just about the big milestones.Heres whats cooking in Q4.Ecommerce Pulse Report:Q4 2024Q4 UNWRAPPED:THE SECRET TO A SUCCESSFUL HOLIDAY SEASON AND 2025E C O M M E R C E P U L S E R E P O RT:Q 4 2 0 2 4Table of ContentsEcom

6、merce Milestones.4Ecommerce Trend Spotlight.11Top Takeaways for a Successful Next Quarter.232025 Strategy:Strength in Specificity“Having a strong rationale is how youre going to make it.With that,lay out clearly where youre going to place your bets.Milestones and specificity are important.”Jie Cheng