尼尔森IQ：2024零售业重塑：拥抱购物新时代-消费者需求与零售商策略分析报告（英文版）（19页）.pdf

1、 2023 Nielsen Consumer LLC.All rights reserved.2023 Nielsen Consumer LLC.All rights reserved.RETAIL REINVENTED:EMBRACING THE NEXT ERA OF GROCERY SHOPPINGUnderstanding what todays shoppers really want and the role retailers play in achieving this.2023 Nielsen Consumer LLC.All rights reserved.2023 Nie

2、lsen Consumer LLC.All rights reserved.What todays shoppers really thinkWhat todays shoppers really thinkTo truly understand what todays shoppers really think,it is important to explore the demographics of the population and how it is structured.NIQ research demonstrates the population repartition by

3、 generation in 2024 and forecast for 2030,the not so far ahead future.Gen Z is at the center of it all,with these people aged between 12 and 27 today are the largest demographic group accounting for one quarter of the demographic cohorts.Who are todays shoppers and where are they shopping?2Baby Boom

4、ers12.1%9.6%2024 Pop2030 PopGen-X18.3%16.6%2024 Pop2030 PopGen-Y/Millennials22.9%21.6%2024 Pop2030 PopGen-Z24.6%23.2%2024 Pop2030 PopGeneration Alpha19.5%20.1%2024 Pop2030 PopGreatest&Silent Gen2.6%1.4%2024 Pop2030 PopUnknown(After Alpha)0.0%7.5%2024 Pop2030 PopSource:NIQ Consumer Outlook 2024,Globa

5、lPopulation repartition by generation 2023 Nielsen Consumer LLC.All rights reserved.What todays shoppers really thinkWhat todays shoppers really thinkNIQ conducted the same research but focusing on spend,and the evidence shows that it will be difficult for retailers to leave Millennials,Boomers and

6、Gen X from future strategies,especially with Gen X continuing to remain the biggest spenders with 23.2%in 2030.Who are todays shoppers and where are they shopping?3Source:NIQ Consumer Outlook 2024,GlobalSpend repartition by generationBaby Boomers20.8%17.1%2024 Spend2030 SpendGen-X23.5%23.2%2024 Spen