Digital Commerce 360：2024零售和B2B行业社会影响力营销的新职责研究报告（英文版）（22页）.pdf

1、COMPLIMENTS OF:RETAILCOMMERCE 360OCTOBER 2024SOCIAL IMPACTMARKETINGSNEW ROLE IN RETAIL&B2BOnline shoppers lookto companies that meet their sustainability and diversity standards,thinking long-termabout who theypurchase from and why.Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All right

2、s reserved.RETAILCOMMERCE 360INTRODUCTION 3ONLINE RETAILERS RECOGNIZE IMPACT OF SUSTAINABILITY,SOCIAL CONCERNS ON BUSINESS 5HOW GLOBAL INDUSTRIAL TURNED CORPORATE SOCIAL RESPONSIBILITY CHALLENGES INTO OPPORTUNITIES 12SPONSOREngaging content helps brands connect with consumers to build trust 8CONCLUS

3、ION 20 Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.RETAILCOMMERCE 360Recently,a 2024 survey of online shoppers by Digital Commerce 360 and Bizrate Insights spotlighted just how difficult it can be for online retailers to pursue sustainability goals.While 81.3%of sh

4、oppers said they are motivated by whether a merchant offers free shipping,just 4.9%said they consider sustainable delivery practices when choosing where to buy.These responses present a quandary from a business perspective.However,many successful companies in retail and B2B ecommerce are hard at wor

5、k connecting the value of sustainable practices and social contributions to their brands.In this October issue of Strategy Insights,Digital Commerce 360 went behind the scenes at a handful of these companies,some of whom have been leaders in goal-setting,as well their industries more generally.A,for

6、 instance,has found demand for sustainable products to be essential as it sees consumers seeking out brands whose values align with their own.In B2B,Global Industrial has crafted an approach that links ongoing environmental and social good initiatives with its bottom line,prioritizing innovation as