Launchmetrics：2025春夏伦敦时装周数据洞察报告（英文版）（20页）.pdf

1、SS25 LondonFashion Week Key Insights Driving the Leading Fashion WeeksData and Insights by LaunchmetricsJingdong Presents I Spring Summer 2025 I SMEDIA IMPACT VALUE(MIV)1.2.3.4.AGENDALONDON FASHION WEEKKEY TAKEAWAYSMETHODOLOGYSS25 London Fashion WeekMedia Impact Value(MIV)The Industry Standard Metri

2、cOne,Unified Metric Essential for Assessing the ROI of industry events Knowing whether to continue investing in a major event requires a unified,AI-driven measurement system that places all activities,channels,Voices and content on a level playing field.By measuring all marketing and PR effortsacros

3、s print,online and socialwith one holistic metric,brands can compare apples to apples and quantify the ROI of investments,ensuring more strategic decisions for future activities.At Launchmetrics,weve worked with the most sophisticated AI and machine learning technology for over ten years,creating an

4、 algorithm that has become the recognized performance metric across Fashion,Lifestyle and Beauty.This algorithmMIVcalculates and considers hundreds of qualitative and quantitative factors to deliver expert analytics for reporting.With this,MIV offers holistic competitor insights impossible to gauge

5、through any other single metric elsewhere,providing absolute clarity on performance and the bigger picture across brand marketing and campaign activities.What is MIV?Quantitative AttributesAI&Machine LearningReachEngagementAdvertising ratesPosting frequency and moreQualitative AttributesContent qual

6、ityContent relevancySource authority and moreFLB ExpertiseSS25 London Fashion WeekRecognized as the industrys leading and standardized metric,MIV allows brands to assign a monetary value to each post,interaction and article to measure impact and truly quantify brand and marketing performance,collabo