Digital Commerce 360：2024领先零售连锁店的全渠道策略报告（英文版）（31页）.pdf

1、OMNICHANNEL STRATEGIES OF LEADING RETAIL CHAINSMAY 2024Compliments of Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published April 2024.RETAILCOMMERCE 360OMNICHANNEL TRENDS 3DIGITAL CHANNELS ALTER PHYSICAL RETAIL 16THE SHOPPER SPEAKS 18CONCLUSION 28ABOUTThe

2、authors 29Digital Commerce 360 31SPONSOR ARTICLEImpact 7What retailers should pay attention to when crafting omnichannel strategiesBlue Yonder 14How the right omnichannel strategy helps customers,as well as retailersCHARTSShare of retail chains*in the Top 1000 offering omnichannel features 4Conversi

3、on rate of retail chains with omnichannel offerings 5Thinking about your in-store or curbside pickups in 2023 vs pre-COVID,how would you describe the volume of such transactions?19Which of the following activities were part of your shopping behavior over the past 6 months?20In the past 6 months,appr

4、oximately how many in-store or curbside pickups have you completed?21In the past 6 months,which of the following stores or categories did you complete an in-store or curbside pickup?22Which factors were most important in your assigning your experiences that score?23Satisfaction with curbside pickup

5、and BOPIS 23In the past 6 months,thinking about your“buy online,pick up in store”purchase or“curbside pickup,”which of the following factored into selecting that service?24When it comes time to placing or picking up an order for in-store or curbside pickup,which best describes your usage of the reta

6、ilers app?25RETAILCOMMERCE 360The post-pandemic era of omnichannel continued to come into focus in 2023 as the once-rising tide for curbside pickup retreated in dramatic fashion,leaving BOPIS(buy online,pick up in store)and in-store stock visibility at plateaued levels from 2022.Those trends speak t