Digital Commerce 360：2024B2B电商中的客户体验趋势报告（英文版）（28页）.pdf

1、CUSTOMER EXPERIENCE TRENDS IN B2B ECOMMERCEMARCH 2024Compliments of Copyright 2024 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published February 2024.B2BCOMMERCE 360EXECUTIVE SUMMARY 3GIVE DIGITAL B2B BUYERS WHAT THEY WANT 13B2B ECOMMERCE DRIVES AHEAD ACROSS INDUSTRIES 2

2、3ABOUTThe authors 26Digital Commerce 360 28SPONSOR ARTICLELucidworks 5Build a customer experience that engages repeat buyersEXECUTIVE SUMMARYWhere the road heads:all electronic sales 4Total U.S.manufacturing and distributor sales gain momentum 4Total U.S.B2B sales by quarter 8What are your top three

3、 technology budget priorities over the next year?9Which of the following are challenges your company will likely face this year?10Distributors and wholesalers sales struggle in 2023 11Manufacturing sales struggle to grow in 2023 12GIVE DIGITAL B2B BUYERS WHAT THEY WANTOver half of B2B buyers purchas

4、e at least daily 14Buyer behavior varies though at least 1 in 5 have researched and purchase in most categories 158 in 10 B2B buyers find trust and tracking tools important when making an online business purchase 15CHARTSB2B buyers use a range of sites to transact starting with the brand manufacture

5、rs website 19B2B buyers believe that brand manufacturers have the best information on their products and that going direct to these sites to buy B2B products is preferred 20Thinking ahead,what percentage of your annual sales might be captured from your own ecommerce sites at the end of the year?20Wh

6、at is the status of each of the following personalization tactics?21How effective is your organization at collecting,analysing and activating your customer data?21B2B ECOMMERCE DRIVES AHEAD ACROSS INDUSTRIESDigital commerce varies widely by industry,but penetration rates are growing 24Tale of the di