Expedia Group：2024美国包容性旅游研究报告：聚焦黑人、拉丁裔、LGBTQIA与旅游群体（英文版）（37页）.pdf

1、TMTMProduced by APCOJourneys for AllAn Expedia Group Study on Inclusion in TravelContentsIntroduction3 An invitation to action4 Overview6 Executive Summary7 Chapter 1:Insights Into Underserved Travelers Journeys16 Chapter 2:Black Travelers21 Chapter 3:Latino Travelers26 Chapter 4:LGBTQIA+Travelers31

2、 Chapter 5:Travelers With DisabilitiesE X P E DI A G RO UP JO UR N E YS FOR A L L 20242INTRO D UC TIO NI N S I G HTSB L AC K T R AV ELERSL AT I N O T R AV ELERSLG BTQI A+T R AV ELERST R AV ELERS WI T H DI SA B I LI T I ESAn invitation to actionAt Expedia Group,we operate with a core belief:travel is

3、 a force for good.We believe everyone should be able to experience the joy of travel and its unique ability to strengthen connections,broaden horizons,and bridge divides.In 2022,we launched Expedia Groups Open World social impact and sustainability strategy to begin addressing inequities across the

4、travel industry and democratizing access for all travelers.Our journey toward a more inclusive travel industry is the focus for this study.This original research seeks to identify shared travel challenges of underserved groups,including Black,Latino,LGBTQIA+,and travelers with disabilities.By examin

5、ing the planning and experience of their journeys,weve identified persistent pain points that need immediate attention and action.Weve also included recommendations for how to address those pain points,based directly on these firsthand insights.What we learn in this study invites us as an industry t

6、o create more inclusive travel experiences together.Not only is it the right thing to do,its the smart thing to do.This study demonstrates what weve long known to be true:embedding inclusive practices across our products and services does more than enhance brand appeal and loyalty.It creates signifi