DHL：2024全球消费者线上消费行为趋势报告（英文版）（17页）.pdf

1、Whats driving shoppers to spend and subscribe online?Purchasing Behavior Report2|Purchasing Behavior Report 2024 Online Shopper Trends Through a series of trends reports,we uncover how shoppers browse and buy online,providing valuable insights to help you improve the shopping experience for your cus

2、tomers.In this report,we explore how often shoppers buy online,the products they buy most often (including the ones they subscribe to),and that offering a range of delivery options is vital to securing those sales.We also uncover the differences between different types of online shoppers and the imp

3、ortance of sustainability in a world thats becoming more environmentally conscious.Does your business sell on social media or across borders?Keep reading to uncover what influences these shoppers most and how this impacts their buying decisions.Respondents were required to have made at least one pur

4、chase online within the three months before the survey.The countries chosen for this survey represent some of the most active e-commerce markets across the globe.Please note,that where percentages within this report dont equal 100%this is due to particular questions having multiple choice options.Wh

5、ile regional data is provided,it does not reach a level of statistical significance to make definitive statements about specific regions or globally.Figures are correct at time of publishing.What(and why)the world is buying onlineTo help your business understand what shoppers want from online retail

6、ers in 2024,weve surveyed 12,000 shoppers across 24 countries.AustriaPolandUSAUAECzech RepublicSpainArgentinaAustraliaFranceSwedenBrazilChinaGermanyTurkeyNigeriaIndiaItalyUKSouth AfricaMalaysiaNetherlandsCanadaMoroccoThailand52%of shoppers across the globe say they buy something online at least once