ConsumerX&Imagino：2024消费者心智洞察：多渠道购物旅程与未来购买偏好研究报告（英文版）（18页）.pdf

1、IRS218WP499|May 2024RETAILX.EVENTS/CONSUMERXIN PARTNERSHIP WITH2024ConsumerXGetting Inside the Mind of Your Next Customer2|InternetRetailing|May 2024IRS218WP 2024 CONSUMERX 2024|INTRODUCTIONContentsIntroductionUnderstanding todays consumer 03Expectations versus reality 05Key themes 07Looking ahead t

2、o the next customer 08What is ConsumerX?10Company profile:eBay 11Company profile:Ikea 12Company profile:Next 13Company profile:Screwfix 14Partner perspective 15Conclusion 17Welcome to the first ConsumerX report,which is published alongside the first ConsumerX conference,part of the RetailX 2024 Spri

3、ng Fair.At the heart of this report is the ConsumerX database,with findings from five years of consumer surveys.Each year,more than 40,000 consumers from over 20 key ecommerce markets around the world respond to ConsumerX surveys that are translated into a dozen languages.Consumers share their opini

4、ons with us on subjects covering all aspects of the multichannel shopping journey,from how they decide where to buy online,to their payment and delivery choices,as well as how theyd like to buy online in the future.Attitudes to sustainability,social media and emerging technology are just some of the

5、 areas covered by these surveys.Until this year,RetailX has used ConsumerX data only to inform our own publications.The development of the ConsumerX app allows us to now open up access to users across the ecommerce and multichannel retail industry.Our aim is to answer important questions about how s

6、hoppers are buying differently,as well as to reveal the main factors driving this change,what we might expect in the future and how retailers and brands can plan for that.Ian Jindal,CEO,RetailXFeaturedP.05We contrast the ways that consumers shop with how theyd like to shopWe identify three key theme