Sensor Tower：2024超市利用零售媒体解锁增长潜力的策略分析报告（英文版）（14页）.pdf

1、Supermarket success:Unlocking growth through Retail MediaE-bookDigital Advertising InsightsIntroductionGrowth of Retail MediaWhat is Retail Media?Key Benefits of Retail MediaCase Study#1:Gaining Competitive InsightsCase Study#2:Growing Revenue by Converting ShoppersCase Study#3:Growing Revenue by Se

2、lling AdvertisingLooking Ahead-All Rights Reserved20304040506091112Contents-All Rights Reserved3In todays rapidly evolving retail landscape,supermarkets face both unprecedented challenges and opportunities.While grocery margins are under pressure and competition is fierce,retail media has emerged as

3、 a game-changer for supermarkets a new,high-margin revenue stream with the power to transform how they engage with both brands and consumers.But what exactly is retail media and how can it benefit a supermarket?This ebook aims to demystify the world of retail media through a data-led exploration of

4、its business impact.At the core of this ebook are three case studies,which each illustrate the impact of retail media on a supermarkets most critical business objectives:1.Gaining Competitive Insights2.Growing Revenue by Converting Shoppers3.Growing Revenue by Selling AdvertisingAre you ready to unl

5、ock the full potential of retail media?Lets dive in.IntroductionGrowth of Retail MediaAs the fastest growing ad channel in the U.S.,retail media is revolutionizing the advertising landscape.eMarketer referred to retail media as the third big wave in digital advertising,following search and social me

6、dia.1 Theyre predicting that total U.S.retail media ad spend will reach$130 billion by 2028,up from$55 billion this year.At that rate,retail media will represent nearly a quarter of all U.S.media spend by 2028.2Omnichannel Retail Media spending($B)What is Retail Media?A retail media network(RMN)is a