尼尔森：2025年目标报告-先进的受众洞察力为您的营销战略提供动力（英文版）（18页）.pdf

1、Copyright 2024 The Nielsen Company(US),LLC.1On-Target ReportThe 2025Advanced audience insights to fuel your marketing strategyCopyright 2024 The Nielsen Company(US),LLC.2Table of contentsIntroductionSection 1New MomsSection 2 Electric Vehicle CuriousSection 3Soda DrinkersConclusionMethodology3481216

2、17Copyright 2024 The Nielsen Company(US),LLC.3Media is changing.Is your marketing still on target?To say that media is changing is,of course,a massive understatement.From production to programming,distribution and viewing habits,the transformation over the past few years has been radical.Television

3、as a whole today is a growing and rapidly evolving medium with boundless creative energy and a seemingly infinite content catalog.More content means new opportunities to connect with specific audiencesprovided brands can find their target customers.The proliferation of screens,platforms and advertis

4、ing formats today means understanding what audiences are watchingand where and how theyre watchingis both more critical and more complex than just targeting popular content with generic ad buys.As media changes,so too are marketing strategies.Brands have more tools in their toolbelt than everfrom tr

5、aditional advertising to brand sponsorships,product placements,celebrity endorsements,influencer partnerships and more.Yet the starting point remains the same:a clear understanding of your target audience and how theyre consuming media.At Nielsen,we understand viewers,and we measure television in al

6、l its forms.Were uniquely positioned to help brands understand where their target audiences are spending their time,beyond traditional age and gender groups to more advanced audience profiles,and we can show you how to use those insights to optimize your total marketing strategy.This report is a sho