第一太平戴维斯（Savills）：2024年欧洲零售市场报告（英文版）（33页）.pdf

1、EUROPEAN RETAIL MARKET 2024Consumer confidence is improving in line with the macroeconomic backdrop,supporting retail sales growth.Yet,this confidence remains fragile,favouring value retailers and discounters.The occupier profile has become increasingly diverse with Athleisure,Quick Service Restaura

2、nts(QSR)and premium restaurants being increasingly acquisitive.There is a clear divide between prime and non-prime retail spaces,shaping demand and influencing investment strategies.Online retail continues to expand,with omnichannel strategies blending physical and digital shopping experiences now a

3、 standard approach.Brands are expanding across all retail formats to maximise footfall and broaden their consumer base,moving beyond traditional locations.Refurbishment,modernisation,and decarbonisation present valuable opportunities for investors through intensive asset management.Retail occupier m

4、arkets are strengthening,characterised by lower vacancy rates and positive rental growth across many locations.Brands,which tend to be premium,are becoming increasingly selective.Investor interest is returning,with large lot sizes driving an increase in retail investment volume and putting downward

5、pressure on prime yields.010407020508030609Key FindingsEuropean Retail Market|November 20243Economic OverviewEurope likely facing a period of slower growthEuropes current economic landscape is marked by a blend of resilience and challenges,as the region seeks to rebound from inflationary pressures a

6、nd fiscal uncertainty amidst ongoing geopolitical tensions.Various economic indicators have signalled that growth in Europe is expected to grow at a slower pace than previously forecast.Economic growth increased by 0.3%during Q3 2024,and Capital Economics anticipates a 0.3%growth for Q4 2024.As a re