移动生态系统论坛（MEF）：2024商业短信年鉴（英文版）（32页）.pdf

1、MEF BUSINESS MESSAGING YEARBOOK 2024C NTENTSFOREWORD.3BUSINESS MESSAGING IN 2024:A REVIEW.4THE MEF FUTURE OF MESSAGING PROGRAMME.18MARKET SIZE AND FORECASTS.25CONCLUSION AND TAKE AWAYS.3023MEF-BUSINESS MESSAGING YEARBOOK 2024BACK TO CONTENTSThe old Chinese proverb says:“May you live in interesting t

2、imes”.Its meant as a wish and a warning.After all,interesting can mean both stimulating and turbulent.For the business messaging community,2024 has certainly been an interesting year.In terms of the big picture,A2P messaging marches on.Overall,more and more businesses are embracing the mobile channe

3、l,enticed by its immediacy and response rates.As we note in this report,one analyst expects the sector to gross$111.6 billion by 2032.SMS remains strong.And RCS is picking up momentum too.Arguably this years biggest story was Apples embrace of RCS Business Messaging.Could Apple provide the push need

4、ed to make RCS the default channel for rich A2P traffic?Well see.But for now,we will have to navigate some local turbulence.Artificially inflated traffic remains a big industry problem a consequence(in part)of unrealistic commercial models in many markets.Meanwhile,on the consumer-facing side,we sti

5、ll have to be vigilant around spam and fraud.These are never-ending battles,with every victory countered by new threats.Its incumbent on industry stakeholders to commit to collective action(such as MEFs Sender ID Registry scheme)and to refine our technical defences.Ive no doubt we will make progress

6、.This market may be 20 years old,but it is still bursting with energy,innovation and new ideas.XConnect,with its portfolio of trusted number information services,is proud to support MEF and the wider industry as it faces up to these challenges.We look forward to the opportunities that 2025 will brin