Circana：2024年美国西班牙裔消费者购物趋势洞察报告：Part I：CPG市场消费者分析（英文版）（34页）.pdf

1、Circana,LLC|For public use1Copyright 2024 Circana,LLC(“Circana”).All rights reserved.Circana,the Circana logo,and the names of Circana products and services are trademarks of Circana.All other trademarks are the property of their respective owners.Part I:Meet the U.S.Hispanic CPG ConsumerOctober 202

2、4Understanding the Importance of Hispanic Shopping TrendsCIRCANA INSPIRE Circana,LLC|For public use2 2Part I:Executive SummaryHispanics represent 20%of the U.S.population,but 14%of U.S.households.Hispanic households tend to be larger than the national average,and they are often multigenerational hou

3、seholds.This report highlights Hispanics$180B+annual CPG purchases,which represent 14%of the total market(a percentage thats increasing),and 16%of total CPG growth,as well as consumption trends and opportunities to win with these valuable consumers.In Part II:Hispanics Influence on CPG Retail in Ame

4、rica,we examine cultural influences and opportunities,and ways to connect with Hispanic shoppers in-store and online.TRENDSOPPORTUNITIES Measure your brands share among Hispanic consumers on an ongoing basis.Assess your portfolios attractiveness,and set a strategy to retain,regain and/or attract His

5、panic consumers to drive growth.Country of origin and degree of acculturation should be considered when marketing to Hispanic shoppers.Addressing more detailed geographic variations within the Hispanic market should inform marketing strategies.For instance,Mexican-Americans in the Southwest may have

6、 different consumer behaviors and preferences compared to Puerto Ricans in the Northeast.Engage Hispanics by focusing communications on natural,health or better for you and your family benefits,as well as community engagement and links to their heritage/traditions.Highlight sensorial product attribu