电通（Dentsu）：2035年制药业消费者愿景报告（英文版）（56页）.pdf

1、CONSUMER VISION INDUSTRY CONSIDERATIONSPharma 2035At dentsu,we are driven to innovate.Through innovation,we ensure the impact our clients need to drive growth in their business,while also generating a positive effect on the industry,society,and the world.To help accomplishing this,we created the den

2、tsu Consumer Vision research platform,that looks into the future of technology,culture,consumers,and brands to provide marketers with a view into upcoming shifts that will reshape the business landscape.This report maps out industry implications for the forces and trends mapped out in the latest stu

3、dy produced in the context of this platform:Consumer Vision 2035:The Era of the Insight-to-Foresight Pivot.1 In it,with the support of Foresight Factory,a leading consumer trends agency,we analyzed data from a survey of 30,000 consumers in 27 different countries to understand expected shifts in cons

4、umer attitudes,values,and behaviors.We also spoke with 20 experts and futurists to understand what they see as the most likely disruptions and innovations in their fields.We then validated the trends we identified through this effort leveraging our global dentsu Consumer Navigator intelligence platf

5、orm.The study revealed four macro-transformations,or forces,that will have a profound impact not only on business,but more broadly on humanity.Digital Delegation:the future of technology will be informed by a progressive willingness to outsource tasks to AI entities,which will in turn impact how we

6、experience reality and reframe how we think about empathy.New Power Paradigms:the future of culture will be informed by a re-examination of fundamental assumptions that currently inform our day-to-day,due to forces beyond our control,such as climate and trends in population growth.Consumer(Ec)Centri