Viasat：2024年旅客体验报告（英文版）（28页）.pdf

1、Passenger Experience Survey 2024A clear view of the in-flight future 2Are you meeting the latest passenger expectations?Its a tough question isnt it?Anyone in aviation will tell you that passengers in-flight connectivity expectations have soared to serious heights.Theyre frustrated if they cant do i

2、n the air what they usually do on the ground.And simply being connected is no longer enough.These days,everyone expects super-fast,super-reliable Wi-Fi.Seamless connectivity has become key to the perceived quality of the in-flight experience,and a driver of airline loyalty and NPS success.How airlin

3、es respond to these expectations is commercially vital.Unfortunately,their response is made harder by the speed of technological change.As standards rise and the way passengers enjoy air travel evolves,the goalposts keep moving.The detail that makes the differenceIn 2024,weve reached the point where

4、 excellent Wi-Fi is no longer an onboard bonus,but a basic expectation.One that often makes the difference between booking a seat on airline A or B.Its not hard to understand.At the end of the day,were all passengers.Wouldnt you like to be sure that you can work unhindered online texting and emailin

5、g like normal for the duration of your flight?Or keep connected to your own streaming accounts so you can finish that latest series?Of course you would.Its a no-brainer.As passengers ourselves we inherently know the basics of what customers want,but we cant always know the finer points:the detail th

6、at makes the difference.This is where our research takes off.Anticipating passenger prioritiesAs the passenger experience is transformed,new expectations are revealed and its the industrys responsibility not just to keep up,but to stay ahead of these trends.By actively anticipating evolving consumer