Morning Consult：2024年冬季旅游意向和消费者偏好展望报告（英文版）（17页）.pdf

1、 2024 Morning Consult.All RightsReserved.Polling by Morning Consult on behalf of the American Hotel&Lodging AssociationWinter 2024 Outlook:Travel Intent&Consumer PreferencesOCTOBER 20242MethodologyThis poll was conducted between September 30 October 2,2024,among a sample of 2,201 U.S.adults.The inte

2、rviews were conducted online,and the data were weighted to approximate a target sample of adults based on age,gender,race,educational attainment,region,gender by age,and race by educational attainment.Results from the full survey have a margin of error of plus or minus 2 to 6 percentage points depen

3、ding on the audience.3Key TakeawaysA majority of respondents are inclined to take overnight trips for leisure in the next four months and nearly half expect to stay at hotels.52%plan to spend one or more nights away from home in the next four months for leisure travel,and 45%of that group is likely

4、to stay at a hotel.23%of employed respondents expect to travel overnight for business trips,and most of that group expect to stay at a hotel(59%).Nearly half of respondents are likely to travel overnight for family excursions(47%)in the next four months.A majority of those likely to take romantic ge

5、taways prefer to stay in hotels(52%),while a majority of those likely to travel for Thanksgiving or Christmas prefer staying with family or friends(53%and 54%respectively).Compared to the fall/winter of 2023,25%of adults are more likely to stay in a hotel or take an overnight leisure trip.1Inflation

6、 is still adversely affecting growth for hoteliers and other businesses in the travel industry.Americans are less likely to stay in a hotel(56%),travel overnight(50%),travel by airplane(44%),and rent a car(42%)due to inflation.2Sustainability matters to most travelers.66%say sustainability is import