YouGov：2024年美国啤酒消费优势品牌报告：啤酒市场领导者及其成功因素探究（英文版）（33页）.pdf

1、 SWhos winning the moment,and why?Beer in mind:Drinking moment brand winners 20242Every day,we survey Americans about which beers they drink,when they drink,and why.Which beer do Americans reach for when watching sports games?Which do they order when theyre having a quick afterwork drink,or when the

2、y are out on a date?Drawing on YouGov Beer&Hard Seltzer CategoryView,this report uncovers generational drinking preferences among Americans and the beer brands that are winning 9 key drinking occasions.Which beer do Americans reach for when watching sports games?Which do they order when theyre havin

3、g a quick afterwork drink,or when they are out on a date?Drawing on YouGov Beer&Hard Seltzer CategoryView,this report uncovers generational drinking preferences among Americans and the beer brands that are winning 9 key drinking occasions.Drinking moment brand winners 2024Talk to a researcherDrinkin

4、g moment brand winners 20243Drinking moment brand winners 2024:Executive summary 56%of US beer drinkers are aged 35-64(vs 48%of US),and 61%of men Heineken is the most considered beer among Americans aged 21-34 Guinness is the most considered beer among Americans making$150k+Demographics 36%of US bee

5、r drinkers spend$25+per month on beer drunk at home Sweet,fruity,and citrusy beers are much more popular with younger Americans Americans aged 65+care more about a beer brands reputation than priceDifferent brands correlate with nearly every different drinking moment64%of US beer drinkers drink alco

6、hol when hanging out with friends,where Corona Extra is most considered.Samuel Adams most distinctly wins mealtimes.Beer trendsDrinking moment winnersDemographics1Drinking moment brand winners 20244Drinking moment brand winners 20245YouGov Beer&Hard Seltzers CategoryView:March-Sep 2024.(US beer drin