Venveo：2021建材行业营销趋势与策略分析报告：建筑师人群画像及其建材产品需求洞察&数据（英文版）（18页）.pdf

1、Marketing to Architects Research&Trends RMARKETING TO ARCHITECTS RESEARCH&TRENDS REPORTInsights&data on who they are and what they want from building product manufacturers.Marketing to Architects Research&Trends RWe surveyed architects from around the U.S.to find out how they feel about their relati

2、onship with building materials companies,how they research building materials products and what they really want from manufacturers.Architects are a highly sought after consumer set in the building materials industry.Theyre a little tricky to market to because the ones researching dont always have t

3、he most purchase power,and the ones with the purchase power are rarely the ones researching.Not to mention you have the added dynamics of their clients,the builders,the general contractors and on and on.So what do architects really want building materials manufacturers to tell them?Give them?Sell th

4、em?We asked exactly that.and they told us.Marketing to Architects Research&Trends RWe asked architects what they want in building products,where they look for it and how they want it 10 different ways and we kept getting the same answers:1.Architects wont compromise on form or price.They want a high

5、-quality product at a decent price point.Theyre trained to find the best products for the job,but theyre also trained to stay on budget and find the best product for the value.2.Architects want to read about your past projects.Trying your product for the first time is a huge risk.One architect even

6、described it as a liability.So if theyre going to take a chance on you,they want to read about someone else who did the same and had a positive experience.We recommend having a case study that fits every instance where your product is a good fit.3.Architects.Want.Samples.Its nearly impossible to get