埃森哲：COVID-19 对消费品的影响 - 埃森哲（英文版）.pdf

1、Respond, Reset and Renew March 2020 Navigating the impact of COVID-19 in Consumer Goods NOWNEXTCOVID-19: What to do Now, What to do Next COVID-19is a worldwide healthand economic disaster which willpermanently alter consumer behaviors. resulting in lasting structural changes to the consumer goods in

2、dustry. 2Respond, Reset and Renew: Navigating the impact of COVID-19 in Consumer GoodsCopyright 2020 Accenture. All rights reserved. This document summarizes the practical steps Consumer Goods Leadersshould be taking in the days, weeks and months ahead 3Respond, Reset and Renew: Navigating the impac

3、t of COVID-19 in Consumer GoodsCopyright 2020 Accenture. All rights reserved. Our simple message COVID-19 is a once in a lifetime threat to people across the planet. Its impact and repercussions will be felt by everyone. changing the way the world works and lives. It will permanently impact how and

4、what we buy, substantially accelerating the structural changes shaping our industry, and also changing the relative importance of those trends. Above all, it is a wake-up call on agility and the capability to be enduringly relevant to consumers and customers. In the near term different industry segm

5、ents have different imperatives, with AlcoBev and Beauty being hit hard in terms of demand while Food and Home & Care are seeing massive demand increases. In the long term lasting changes will drive portfolio revaluation across the industries. NOW: How we will RESPOND to the current crisis? NEXT: Ho

6、w we will RESET our relationships and ways of working? FINALLY: How we will RENEW ourselves for the new era? 01 02 03 4Respond, Reset and Renew: Navigating the impact of COVID-19 in Consumer GoodsCopyright 2020 Accenture. All rights reserved. New risksand opportunitiesin the consumer industry Transf