世界旅游业理事会（WTTC）：2017年全球旅游行业经济影响报告（17页）.pdf

1、TRAVEL for the vast majority of these people, a mobile device will be their only computing device. A burgeoning population of mobile users, however, remains starkly in contrast to the slow pace of mobile development that we see across travel companies at large. The onus of being mobile-first is now

2、on travel companies; we owe it to global mobile users to both improve baseline experience (in terms of speed and usability) as well as to take advantage of the powerful capabilities of mobile devices (there are about 10 distinct sensors in most smartphones). Progressive Web App technology is deliver

3、ing lightning fast speeds for companies like MakeMyTrip and B as well as offline functionality for AirBerlin passengers on the go. Uber, which used the power of GPS to revolutionise transportation, recently allowed travellers to book simply via phone number in India, where downloading the full app m

4、ight present a barrier for many users. From initial research to on-location assistance, mobile devices have the ability to truly transform the core of travel experience but only if companies reimagine their offering in a user and mobile-first way. SO WHAT? Deliver a mobile experience that assists th

5、e traveller, agnostic of web vs. app channel Develop for fast page load times (goal of 2 seconds) on global networks (2-3G) Leverage mobile technologies (e.g. GPS, accelerometer, camera) to create inspirational or highly useful travel experiences TECHNOLOGY TRENDS for the global traveller, being abl

6、e to converse, without stopping to type, will be transformational. Virtual reality (fully immersive digital worlds) can deliver travel experiences independent of location. Augmented reality (digital objects presented in the physical world) enables an entirely new layer of interaction with ones surro