Return Path：2018全球电子邮件可交付性基准报告（英文版）(17页).pdf

1、Analysis of Worldwide Inbox Placement Rates 2018 Deliverability Benchmark 2 2018 Deliverability Benchmark R Introduction.3 The Path to the Inbox.3 Measuring Inbox Placement.4 Global Inbox Placement.5 Inbox Placement in North America.6 Inbox Placement in Latin America.7 Inbox Placement in Europe.8 Eu

2、rope Inbox Placement by Country.9 - 11 Inbox Placement in Asia-Pacific.12 Asia-Pacific Inbox Placement by Country.13 Capturing Subscriber Level Deliverability.14 Global Inbox Placement at the Top Four Mailbox Providers.14 Inbox Placement Rate by Industry.15 Methodology.16 Learn More About Return Pat

3、h.17 TABLE OF CONTENTS 2 2017 Deliverability Benchmark R 3 2018 Deliverability Benchmark R INTRODUCTION The last 12 months were a busy time for email marketers. GDPR took effect May 25, requiring a thorough review of sending practices and causing many to pare down their subscriber lists. Gmail and o

4、thers made it easier for their users to unsubscribe from email lists, leading to even further reductions in subscriber numbers. Yahoo and AOL consolidated their infrastructure under Verizons Oath umbrella. And Gmail announced a new open platform and native support for AMP for Email, making emails mo

5、re dynamic and interactive. While some of these have created challenges, these changes may actually benefit email marketers over the long term. Despite these seismic changes in the email space, overall deliverability is improving. Globally, inbox placement rose five percentage points compared to the

6、 previous 12 month period. While this trend is good news for email marketers, theres more work to be done15 percent of emails still fail to reach the inbox. In this years annual benchmark report, we take a look at how email gets delivered and how to measure inbox placement. We also explore the 12 mo