凯捷研究院CRI:变速换挡COVID-19和快速变化的汽车消费者(英文版)(20页).pdf

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1、J A N U A R Y 2 0 2 1 Shifting gears: COVID-19 and the fast-changing automotive consumer Automotive Consumer Tracker Survey T he automotive industry is no stranger to major change and disruption. Trends such as shared and electric mobility were already causing significant change even before the disr。

2、uption of the COVID-19 pandemic. The pandemic has shifted consumer preferences again, making it critical to understand which changes will endure over the medium term. To get to the pulse of consumers during these uncertain times, we have updated our earlier April 2020 research in this note. In our A。

3、pril report, COVID-19 and the automotive consumer: How can automotive organizations re-engage consumers and reignite demand?, we found that consumers were increasingly preferring personal vehicles, health and hygiene features in cars, and digital modes of interaction throughout the purchase cycle. In many markets, sales of cars rebounded in March and April,1 spurred by pent-up demand, supportive g。

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