波士顿：理解和解决社会两极分化的商业后果（英文版）（17页）.pdf

1、school shooting in Parkland Florida in 2018. one major airline eliminated adiscount for NRA members. Though the change afected only 13 peopleit set offaxel Iany ur uorrur OSss aneuruure 01 pauanearu slayeuumel ajeys usepeq jueoyrusrsexemptions. Not only did the backlash have negative effects for the

2、 company italso threatened to undermine its wellintended societal impact agenda byinadvertently fueling additional antagonism.Remaining silent increasingly comes with risks as well. especially as consumersbelieve businesses should have avoice in politicaland socialissues. For examplearide hailing co

3、mpany faced a boycott for allegedly remaining neutral and failing tosupport efforts against the travel ban on majority-Muslim countries in 2017Employees can also exert intense pressure on CEOs to take a stance: after theJanuary 2021 riots on the US Capitol employees of a major tech player successful

4、lydemanded that hosting services for a social media app allegedly used to organizerioters be withdrawn.In these heated times, CEOs have thus been left to wrestle with a vexing dilemma“ShouldItake astand on this issue, or shouldIjust stay out of it？”-withseemingly no good answer How did this arise an

5、d what can CEOs do about it？The predicament CEOS currently face is largely due to the phenomenon of socialpolarization which is already impacting businesses and the societes in which theyoperate. Developing a nuanced intervention strategy will require a fullerunderstanding of the ways in which polar

6、ization arises and escalates. as well as itsimpacts and implications.THE GROWING SOCIAL DIVIDEIOJ uonruyop Injosn e Inq SKeM kueur ur pouyop 3q ue uonezHerod reposunderstanding the phenomenon and its effects is “a lack of overlap ofindividualsbeliefs or traits across different groups This caninmany