TikTok：2025年TikTok体育营销报告：撬动全球体育市场 激发用户参与度（英文版）（17页）.pdf

1、Tapping into sports fandom on TikTokSportsTok2025Welcome to SportsTok.Where fans around the world come together to celebrate sports in all their glory.Game time is just the beginning.On TikTok,sports content goes beyond just the game.Its about capturing the moments that fans cant see anywhere elseth

2、e behind-the-scenes stories,the culture that fuels passion,and the unsung heroes who shape the game.From locker rooms to fan reactions,TikTok gives fans access to every angle,every moment,and every story.75%of TikTok users 18+are fans of sports57%of users watch sports content on TikTok weeklySources

3、:1.TikTok Marketing Science Sports&Fandom Survey via AYTM,US,June 2023.Base:TikTok Users 18+(n=500),TikTok Sports Fans(n=390)2.TikTok Marketing Science US Sports Fandom&Events Insight Survey via Suzy,April 2022,TikTok weekly Users Age 18+3.TikTok Marketing Science Global,Custom Olympics Survey via S

4、uzy,January 2023The celebrationsThe behind the scenesThe cultureThe unsung heroesThe broadcast is on TV.The community,conversation and culture are on TikTok.When TikTok is more entertaining than the game59%of users say watching sports content on TikTok can be more entertaining than the game62%watch

5、major sports events to be part of cultural conversationsConnection drives behavior61%feel a strong sense of community with other sports fans on TikTokTikTok acts as an entryway to sports29%of TikTok users became more interested in a sport after watching content about it on TikTok28%of TikTok users d

6、iscovered new sporting events through TikTok contentAudience InsightsSources:1.GWI Sports,Behavior&Social Attitudes,USA,Q4 2023.TikToks use of this data does not equate to an endorsement.2.TikTok Marketing Science Global Olympics&Sports Survey via Suzy,January 2023.Base:TikTok users 18+(n=1907)Accou