璞砺营销咨询（Publicis Sapient）：2025年Guide to Next指南：八大行业营销展望（英文版）（共8套）.zip

1、5 Trends Shaping the Transportation&Mobility Industry in 20252025ISSUE 4Guide to Next 2025Publicis Sapient|2G U I D E T O N E X T2 0 2 5ContentsIntroduction.Digital services will fuel OEM revenue.Turn cars into companions with the helpof generative AI.Empower dealers to drive sales across thefin

2、ish line.Focus on the customer to accelerate innovation.Provide value to drivers on the journey toEV adoption.Looking ahead to 2025.Contact us.34689111313Guide to Next 2025Publicis Sapient|3Introduction Competitive pressures.Economic uncertainty.Evolving technology.The automotive industry is innovat

3、ing amidst serious challenges.Original equipment manufacturers(OEMs)must discover new ways to stay relevant,profitable and adaptable as new technologies emerge,consumer expectations shift and market conditions fluctuate in the year ahead.From a slower-than-expected shift to battery electric vehicles

4、(BEVs)to changing expectations in customers relationship with their cars,a number of complex challenges and opportunities will shape the industry in 2025.Publicis Sapient Transportation&Mobility experts break down the top five trends that will define the industry a year from now,based on market

5、research and industry expertise.Guide to Next 2025Publicis Sapient|4D I G I TA L S E R V I C E S W I L L F U E L O E M R E V E N U E01 In this challenging environment,OEMs must find new sources of revenue.And one promising source is digital servicesprovided they offer real value.The biggest challeng

6、e for OEMs lies in offering digital services that genuinely enhance the customer experience.Subscription features like heated seats,premium audio systems,remote engine start and parking assist often fail to resonate with customers.Why would they want to continue paying for features in a car they alr