IAS：2024掌握联网电视（CTV）变现的艺术：卓越CTV广告时段策划策略白皮书（英文版）（17页）.pdf

1、A STREAMING PUBLISHERS GUIDEMaster the Art of CTV Monetization HOW TO CURATE EXCEPTIONAL CTV AD BREAKSA STREAMING PUBLISHERS GUIDE2IntroductionIn the era of digital streaming,the demand for content has soared to unprecedented levels.However,viewers often face a barrage of repetitive and poorly-timed

2、 ads that fail to align with their preferences,leaving them yearning for a more engaging experience.Concurrently,publishers grapple with the complexities of the CTV landscape,requiring innovative technology to enhance the viewing experience and maximize revenue.Publica by IAS seamlessly integrates t

3、he depth of linear advertising with the precision of digital,fostering excellence in CTV for publishers,advertisers,and audiences alike.This guide empowers streaming publishers with a strategic blueprint to elevate CTV revenue while creating exceptional ad breaks.CTV ADVERTISING PRESENTS A MYRIAD OF

4、 CHALLENGES FOR STREAMING PUBLISHERSDELIVER A TV-LIKE ADVERTISING EXPERIENCEKeep viewers engaged with an experience absent of buffering or interruptions.GENERATE THE HIGHEST REVENUE PER AD BREAKBoost ad revenue using cutting-edge programmatic tech.PROVIDE TRANSPARENCY AND CONTROLS TO AD BUYERSBuild

5、breaks ad buyers want to target to prevent losing ad budgets to buy-side SPO.WORK WITH ADTECH PARTNERS THAT SUPPORT INTEROPERABILITYChoose ad-serving allies that simplify data access for seamless programmatic revenue optimization.A STREAMING PUBLISHERS GUIDEThe Essentials for Curating Exceptional CT

6、V Ad Breaks3Quality Viewing ExperienceFrequency ControlsContent RelevanceSeamless Ad ExperienceAudio Normalisation Same Language Ads Enhanced Advertising RevenueUnified AuctionDemand AgnosticCost-Per-Second OptimizedReal-Time Audience Testing and ForecastingPosition in podREVENUEGENERATING CTV AD EN