波士顿咨询（BCG）：2025北欧生成式AI应用滞后状况研究报告：错失巨大的潜在收益（英文版）（18页）.pdf

1、GenAI ComplacencyThe Costly Inaction in the NordicsJanuary 2025 By Dan Sack,Thomas Foege,Santeri Kirvel,Alexander Gray,Magnus Morin,and Oscar Axelsson1 GENAI COMPLACENCY:THE COSTLY INACTION IN THE NORDICSGenAI ComplacencyThe Costly Inaction in the NordicsThis is especially evident in the workplace.G

2、enAI is pro-foundly changing how we perform day-to-day work,from conducting research,composing emails,and solving day-to-day problems to writing programming code,creating videos,and crafting marketing materials.Despite these rapid advancements,we are only beginning to grasp the vast potential of Gen

3、AI and the profound impact it will have.Undoubtedly,GenAI is the most signifi-cant technological revolution since the dawn of the inter-net,with far-reaching implications for companies and workers across every industry.However,here in the Nordics,we are not keeping pace with this technological parad

4、igm shift.Instead,Nordic compa-nies are adopting a more cautious approach to GenAI than are their global counterparts.They are making smaller financial investments,integrating GenAI at a slower pace,and thus deriving less value.This is concerning.If our region continues to lag behind in GenAI develo

5、pment and adoption,our region will lose its position as being home to technological frontrunners.The consequences are clear:Nordic companies will lose market share to global competition,and high-paying jobs will move to other regions.To remain competitive,its crucial for the Nordic compa-nies,govern

6、ments,and individual workers to take action and catch up.The GenAI revolution promises significant rewards for those who are bold and determined enough to fully embrace the opportunities it brings,while those who remain passive will get left behind.In 2022,OpenAI launched ChatGPT,its generative arti