Gartner：2025年领导力前瞻：首席营销官（CMO）的三大战略重点（英文版）（18页）.pdf

1、 2024 Gartner,Inc.and/or its affiliates.All rights reserved.This presentation,including all supporting materials,is proprietary to Gartner,Inc.and/or its affiliates and is for the sole internal use of the intended recipients.Because this presentation may contain information that is confidential,prop

2、rietary or otherwise legally protected,it may not be further copied,distributed or publicly displayed without the express written permission of Gartner,Inc.or its affiliates.Top 3 Strategic Priorities for Chief Marketing OfficersLeadership Vision for 2025 RESTRICTED DISTRIBUTION2 2024 Gartner,Inc.an

3、d/or its affiliates.All rights reserved.Leadership Vision for CMOs in 2025Despite years of disruption and budget constraints,marketers still face increasing pressure to deliver growth and support cross-functional work.Marketing faces extraordinary expectations heading into 2025,and CMOs cannot risk

4、incremental change when the enterprise expects transformative results.Gartners leadership vision for CMOs captures the state of marketing as we move into the year ahead,looking at three key priorities to deliver marketing excellence in 2025:1.Transcending disruption by bridging the gap between marke

5、ting strategy and operations2.Elevating enterprisewide impact by leading marketing to deliver differentiation 3.Maximizing marketings yield by prioritizing customer journey investments This research breaks down why these themes are the most pressing in the year ahead,how they should shape CMOs prior

6、ities and the key actions that should be taken.Key questions addressed:What are the major trends affecting CMOs?What are CMOs top priorities for the year ahead?What skills and capabilities do CMOs and their teams need to succeed?RESTRICTED DISTRIBUTION3 2024 Gartner,Inc.and/or its affiliates.All rig