ComScore：2024跨平台测量的力量：印度数字受众与跨平台数字媒体消费现状及营销策略分析报告（英文版）（49页）.pdf

1、The Power of Cross-platformMeasurementAtul NandoskarSales DirectorVivek JaiswalSales DirectorTodays PresentersContent AgendaOnlineConsumption In IndiaOutlook Insights Across IndustriesConclusionsIndias online landscape,user profile,platforms,and Social Media focus.Highlighted Cross-platform cases ac

2、ross online industries.Key TakeawaysSocial Incremental:The User-Centric MeasurementUser-centric deduplicated Cross-Platform measurement cases and strategic opportunities.How to Connect The Dots Of CTV ConsumptionCTV study to stay ahead of the industry.Comscore:One Cross-Platform Measurement Solution

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4、 age+gender.Understand how the campaign is moving the needle with your audience across key marketing funnel metrics with our Brand Survey Lifts.PLAN cross-platform campaigns that will go beyond demographics to interests,attitudes,&behaviors to reach any target audience with Comscore digital and soci

5、al.ACTIVATE your custom audience target media plan with our made-for-programmatic Proximic tool to drive optional reach&engagement on Digital,CTV,&SocialThe Power of Cross-Platform MeasurementOnline ConsumptionIn IndiaTotal Digital Population IndiaSource:Comscore MMX Multi-Platform,Desktop&Mobile,To

6、tal Audience,June 2024,IndiaU N I Q U E V I S I TO R S A U D I E N C E&P L AT F O R M S D I S T R I B U T I O N 524MTotal Unique VisitorsDesktop&Mobile4%18%78%Mobile OnlyIn India,mobile devices are the preferred way to access to online content.Desktop OnlyOnline Consumer Profile IndiaU N I Q U E V I