璞砺营销咨询：2024谷歌云(Google Cloud)可组合商务白皮书：释放敏捷、创新和个性化体验（英文版）（20页）.pdf

1、COMPOSABLE COMMERCE ON GOOGLE CLOUD:UNLOCK AGILITY,INNOVATION AND PERSONALIZED EXPERIENCES A Publicis Sapient white paper in collaboration with tech ISVs:commercetools,Quantum Metric,Bloomreach,Contentstack and Optimove.Global Premier Partner2 COMPOSABLE COMMERCE ON GCPINTRODUCTIONIn the world of di

2、gital computing,there are regular shifts in technical architectures that occur every 10 to 15 years.We are currently at one of these inflection points in the technology industry,particularly in the e-commerce space.Over the past decade,several megatrends have led to a convergence of factors causing

3、systemic changes in how we buy and sell things online.These megatrends include the rise of public compute clouds and hyper scalers like Google Cloud Platform,the proliferation of smartphones that double as supercomputers,the increasing number of endpoints like smart speakers and IoT devices,the emer

4、-gence of Machine Learning and Artificial Intelligence,and rising customer expectations for seamless experiences across all channels and devices.These factors are the essential ingredients of a technological revolution.While these shifts present numerous opportunities to improve experiences for empl

5、oyees and customers,expand into new channels,and rapidly test and deploy products and strategies,they also introduce new levels of complexity,risk and cost.Until recently,all e-commerce systems shared a common trait:they were monolithic platforms.However,the continued growth in e-commerce,along with

6、 the developments mentioned above,has led to the development of alternatives to these traditional architectures.The industry now recognizes that new architectural paradigms,such as Microservices-based Composable commerce,will provide tomorrows leaders with the speed and flexibility they need to driv