尼尔森IQ：2024年法国现场消费渠道及酒吧餐馆消费动向报告（10月版）（英文版）（24页）.pdf

1、 2024 Nielsen Consumer LLC.All Rights Reserved.FRANCE ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,October 2024 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.Visitation Rate in October:On Premise visitations have declined slightly between September and Oct

2、ober.However,food-led visits have increased slightly compared to last October.Compared to last year,less consumers are choosing to go out on Fridays,Saturday and Sundays.As winter sets in,consumers are choosing to go out earlier during the day when compared to last month visitation.Categories Drunk:

3、Compared to October last year,consumers are drinking fewer hot drinks,beer and soft drinks,reflecting the decrease in visitation rate to the On-Premise.The best drinks when it comes to value for money is wine,beer and hot drinks.One third of consumers have tried a new drink this month,2pp less than

4、last month with cocktails still being the number one category for experimentation.Prognosis for October:Just under three quarters of consumers are planning to go out for food next month and two in five for drinks.Compared to October last year planned visitation over the next month is lower.Julien Ve

5、yronSUMMARYAn autumn of mixed results,impacted by both the weather and the subdued mood of the French population.In a context of overall decline,it is worth noting that cocktails and No/Low alternatives are holding steady.The hospitality sector must re-engage French consumers and offer a truly capti

6、vating experience.The arrival of colder weather and shorter days has led to a slowdown in hospitality footfall.Consumers are shifting their habits,favoring daytime outings over evening ones.Consider adapting your menus with comforting offerings during these key moments and highlighting seasonal spec