Martech：2024年企业数字资产管理平台营销人员指南（英文版）（59页）.pdf

1、MARTECH INTELLIGENCE REPORTENTERPRISEDIGITAL ASSETMANAGEMENTPLATFORMSA MARKETERS GUIDEINCLUDING IN-DEPTHCOVERAGE 2024 Third Door Media is a Trademark of Semrush Inc.2 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Asset Management Platforms:A Marketers GuideScope and methodology.3D

2、igital asset management market overview.4Whats a DAM and why should marketers care?.4Whats driving the growth of digital asset management?.5Figure 1:Customer expectations for personalization climb.5Figure 2:The gains seen by companies moving tomore granular methods of personalization.5Figure 3:Prior

3、 to adopting a DAM,companies surveyed spent too much time searching for assets and often made unnecessary duplicates.6Figure 4:DAM adoption reduces the frequency of productivity-sapping asset-related challenges.7Growth in content volume,formats and importance spur demand for DAM benefits.7Figure 5:E

4、xamples of the inputs and outputs of a DAM content ecosystem.8The growth of AI and machine learning in DAMs.8Where DAMs are going.9DAM market to be worth around$20 billion by 2033.9Figure 6:Founding dates of profiled DAM vendors.9Figure 7:Replacement rates of DAMs are declining slightly.10The DAM ve

5、ndor marketplace.10Digital asset management platform capabilities and differentiators.11What should a DAM platform do and how do vendors differ from one another?.11File formats and handling .11Asset conversion,editing and customization.11Table 1:DAM vendor capabilities chart .12Distribution and user

6、 permissions management.13Search and metadata.13Digital rights and corporate governance management.13Reports and analytics.13Data storage and security.13Integrations.14How to choose a digital asset management solution.14The benefits of using digital asset management platforms.14Enterprise digital as