Sinch：2024电子邮件和短信营销策略分析报告：多渠道战略制胜假日购物季（英文版）（21页）.pdf

1、Email x SMS:Your way to win over holiday shoppers in 2Email x SMS:Your way to win over holiday shoppers in 202403Is SMS the way to stand out?1.What people really think about mobile messagin?2.Best practices for adding SMS to your marketing strateg?3.Checklist for sending an SMS campaig?Spotlight:RCS

2、 messaging04How to combine email and SMS?Making the channels work togethe?How can Sinch helpTable of contents01Why you need both email and SMS this holiday season?2024 holiday dates to keep in mind02Are you doing email right?1.Your customers want to hear from you via emai?2.How to ensure your holida

3、y emails land in the inbo?3.Checklist for sending better email campaign?Spotlight:Improve inbox placement with Sinch M3Why you need both email and SMS this holiday seasonBlack Friday and Cyber Monday are massive opportunities for brands to connect with their audiences,with consumer spending reaching

4、 every year.But as spending grows,so does competition among retailers to stand out.Heres the good news:Consumers want to hear from you this holiday season.The key is to meet them where they are whether thats in their inbox or via mobile messaging and to do so with purpose.Our 2023 Global Email Engag

5、ement Survey found that email was consumers top choice for holiday promotions:prefer it,with social media(22%)and text messaging(19%)rounding out the top three.We also saw brands lean significantly into email during Black Friday and Cyber Monday 2023.Email volumes rose 34%from the previous year and

6、click-through rates hit 13%on Black Friday and 11%on Cyber Monday.SMS also surged,with four billion messages sent during Cyber Week 2023 and a in RCS messages compared to 18 months prior.record highs 68.9%of people 25,000 x increaseBut holiday marketing isnt just about sending more messages its abou