ComScore：2024年澳大利亚社交媒体报告：如何在社交媒体领域突围（英文版）（21页）.pdf

1、AUSTRALIA/Overview:from January to September 2024Social Media Report1Social Media Report Content01Industry Size02Engagement Drivers03Top Posts per Platforms04Peak Activity Detector05Top Brands&Influencers06Top Partnerships07Affinity08Highlighted Insights09Social Incremental Audience10Key Takeaways21

2、.Industry SizeSource:Comscore MMX Multi-Platform,Total Audience,Total Digital Population(TDP)and Social Media,August 2024,Worldwide Rollup*Worldwide Rollup represents the summation of the following individually reportable Mobile Metrix and MMX Multi-Platform geographies:United States,Canada,Argentin

3、a,Australia,Brazil,Chile,Colombia,Finland,France,Germany,Hong Kong,India,Indonesia,Ireland,Italy,Japan,Malaysia,Mexico,Norway,Singapore,Spain,Taiwan,United Kingdom and Vietnam.Worldwide*Social Media PopulationWorldwide*Social Media%Reach1.3B73%Unique Visitors28%27%21%21%3%2.Engagement DriversSource:

4、Comscore Social,Power Rankings,AU*All categories breakdown and AU-Influencers,Platforms:Facebook,X,Instagram and TikTok,from January 1 to September 30,2024.Total number of actions(i.e.,reactions,shares,comments,reposts,favorites,and loves).User Engagement Level with Australian Brands,Media,and Conte

5、nt Creators on Social Media%Total Actions per Categories in Australian Industries from January to September 2024PUBLISHINGSPORTS&RECREATIONINFLUENCERSOTHERSMEDIA&ENTERTAINMENTPublishers content is the top driver of engagement in the Australian social media landscape,followed by Sports&Recreation,and

6、 surpassing popular categories like Influencers.3.Top Posts per PlatformsSource:Comscore Social,Content Pulse,AU*All and AU-Influencers,Facebook and Instagram,from January 1 to September 30,2024Total number of actions(i.e.,reactions,shares,comments,reposts,favorites,and loves).Engagement:Facebook&In