Sinch：采购经理的短信（SMS）服务提供商指南：购买流程及注意事项（英文版）（26页）.pdf

1、Guide to SMS messagingThe Procurement MSMS has proven to be a powerful channel for enterprises who want to connect with the world.The instant reach and powerful engagement potential has made SMS an important communication tool that can integrate smoothly with existing business processes to drive efc

2、iency.The purpose of this guide is to help you identify the critical factors,key capabilities and services required for using SMS as part of your companys marketing and communications strategy,and how it can help make your business profitable.Create a clear understanding of how SMS services will be

3、used by the organization to maximize business value.12Translate this understanding into concrete requirements for SMS providers.3To find the right SMS supplier,you need to do 3 things:How to buy SMS servicesIntroductionThis guide will walk you through each of these stages,laying out all the issues t

4、hat need to be considered,leading you towards finding the SMS supplier that will meet all your needs.Go out to the market and compare diferent SMS vendors based on your requirements and the services and prices they Before approaching any SMS supplier,you need to understand your requirements.You must

5、 know your own business strategy and the demands of your service in order to ask the right questions,and find the right supplier.Linking SMS services with your global strategySMS can be an important tool,it must be in line with your global business strategy.The supplier you choose must be able to su

6、pport that strategy,enabling you to reach your target audience wherever they are.Reaching your audienceKeep in mind that sending SMS messages is relatively easy but knowing when to send them,to whom and at what time,can be complicated.Furthermore,the mobile messaging landscape is packed with mobile