ZETA：2024从战略到成功：零售业盈利路径研究报告（英文版）（21页）.pdf

1、From Strategy to Success:Journey to Profitability in RetailRETAIL CMO SERIESBACK TO BASICS:CHAPTER 1Understanding the Retail Landscape.3CHAPTER 2Developing a Profitability Mindset.5CHAPTER 3Increasing Sales Volume.9CHAPTER 4Enhancing the Customer Experience.12CHAPTER 5Do More with Data.14CHAPTER 6Me

2、asuring Success and Adjusting Strategies.17Key Takeaways.20Table of ContentsWritten by:Melissa TatorisVP,Retail,Zeta GlobalMelissa is a 23-year retail veteran and results-driven,strategic marketing leader with proven experience owning P&Ls with Fortune 500 companies including ULTA Beauty,Office Depo

3、t,Sears Holdings,and IBM.She currently heads up Zetas Retail Practice,helping clients drive market share,brand recognition,and revenue growth.3E-commerce growth Online and social shopping continues to surge,driven by convenience,competitive pricing,broad selection,and bespoke offering of unique prod

4、ucts.Retailers are expanding their digital presence and enhancing user experience with faster delivery options and personalized recommendations.Omnichannel retailing Retailers are integrating online and offline channels to create frictionless shopping experiences(the fewer clicks,the better).Technol

5、ogies like buy online,pick up in store(BOPIS),and mobile apps allow customers to easily transition between digital and physical stores.Personalization and AIEarly retail adopters are using artificial intelligence to personalize shopping experiences,from product recommendations to targeted marketing.

6、Many are also using advanced data analytics to understand customer preferences and enhance engagement.Sustainability Consumers,especially younger generations,are increasingly prioritizing sustainability and ethical sourcing.Retailers are responding by adopting eco-friendly practices,reducing carbon