宝马集团BMW AG (BAMGF) 2008年年度报告「OTC」.pdf

1、Annual Report 2008Bayerische Motoren Werke G.m.b.H.came into being in 1917,having been founded in 1916 as Bayerische Flugzeugwerke AG(BFW);it became Bayerische Motoren Werke Aktiengesellschaft(BMW AG)in 1918.Today,the BMW Group is one of the ten largest car manufacturers in the world and possesses,w

2、ith its BMW,MINI and Rolls-Royce brands,three of the strongest premium brands in the car industry.The BMW Group also has a strong market position in the motorcycle sector and operates success-fully in the area of financial services.The Number ONE strategy,adopted in 2007,has set the BMW Group on cou

3、rse for a successful future.The business has been given a new strategic direction with the emphasis on profitability and long-term value growth.The BMW Groups activities will remain firmly focused on the premium segments of the international automobile markets.The mission statement up to the year 20

4、20 is clearly defined:The BMW Group is the worlds leading provider of premium products and premium services for individual mobility.A portrait of the Company Dual binding The two books slide apart to reveal the index register.This provides for fast and easy access to individual chapters.06 BMW Group

5、 in figures 08 Report of the Supervisory Board 14 Group Management Report 14 A Review of the Financial Year 16 General Economic Environment 20 Review of Operations 42 BMW Stock and Bonds in 2008 45 Disclosures pursuant to 289(4)and 315(4)HGB 47 Financial Analysis 47 Group Internal Management System

6、49 Earnings Performance 51 Financial Position 52 Net Assets Position 55 Subsequent Events Report 55 Value Added Statement 57 Key Performance Figures 58 Comments on Financial Statements of BMW AG 62 Risk Management 68 Outlook 72 Group Financial Statements 72 Income Statements 74 Balance Sheets 76 Cas