Boku, Inc (BOKU) 2017年年度报告「LSE」.pdf

1、26004 9 April 2018 5:55 PM Proof 626004 9 April 2018 5:55 PM Proof 626004 9 April 2018 5:55 PM Proof 626004 9 April 2018 5:55 PM Proof 6Carrier Commerce:Unlocking the Power of Mobile PartnershipsBoku,Inc.Annual Report and Accounts for the year ended 31 December 2017Stock code:BOKUBoku,Inc.Annual Rep

2、ort and Accounts for the year ended 31 December 201726004 Boku AR2017.indd 326004 9 April 2018 5:55 PM Proof 626004 9 April 2018 5:55 PM Proof 6Boku is the worlds leading independent Direct CarrierBilling company.Bokus technology delivers a low friction way for mobile phone users to buy things and c

3、harge them to their phone bill or pre-paid balance.Merchants like Apple,Sony,Spotify,Google,Microsoft,Netflix and Facebook use Boku to acquire more paying users.With more than 5 billion phones in the world,Boku can reach more customers than Facebook or Visa.CustomersWe maintain a corporate website c

4、ontaining a wide range of information of interest to investors and stakeholders:Boku Inc Annual Report and Accounts for the year ended 31 December Strategic Report26004 Boku AR2017.indd 426004 9 April 2018 5:55 PM Proof 6HighlightsContentsStrategic ReportChairmans Statement02Market Opportunity04Our

5、Offering06Our Business Model08Our Competitive Advantages09Our Strategy10Chief Executives Statement11Chief Financial Officers Report14Our Principal Risks and Uncertainties18GovernanceBoard of Directors20Senior Management22Corporate Governance Report23Report Of The Audit Committee26Directors Remunerat

6、ion Report28Directors Report34Directors Responsibility Statement 36FinancialsIndependent Auditors Report 37Consolidated Statement of Comprehensive Income42Consolidated Statement of Financial Position43Consolidated Statement of Changes in Equity44Consolidated Statement of Cash Flows45Notes to the Con