第一资本信贷Capital One Financial Corporation (COF) 2017年年度报告「NYSE」.pdf

1、2017 ANNUAL REPORT2Chairmans Letter to Shareholders and FriendsSince Capital One became a public company only twenty-four years ago,we have seen mind-boggling advancements in technology.Todays smartphone is more powerful than the supercomputers that helped put Neil Armstrong on the moon.The pace of

2、change in our society is breathtaking.And its accelerating.Technology is changing how we learn,work,shop,communicate,travel,and manage our money.Entire industries have disappeared in less than a generation.New industries have sprung from nothing,employing millions of people and connecting the world

3、like never before.Many of the dominant players in business today barely existed when the modern internet was born.When I wrote the Chairmans letter in 2005,YouTube didnt exist.Neither did Instagram.Apple was still two years away from launching the iPhone.Netflix was focused on delivering DVDs throug

4、h the mail.Facebook was in its infancy and only available to students.And Alexa was merely the 152nd most popular baby name in the United States.We founded Capital One on the belief that data and technology would revolutionize financial services,and by the time of our IPO in 1994 we had built one of

5、 the largest private databases in the world.It held a startling amount of raw data:two terabytes.Today,we could fit that on a thumbdrive.While the world has changed dramatically,weve kept our focus on where the leverage is and on what matters over the long term.Go where the market is going.Harness d

6、ata and technology to reimagine our business.Obsess about risk management.Hire great people and give them a chance to be great.Create a culture obsessed with excellence and doing the right thing.Help our customers succeed.We have come a long way.Weve diversified and transformed our company.Weve chan