星巴克Starbucks Corp. (SBUX) 1999年年度报告「NASDAQ」.pdf

1、.S T A R B U C K SC O F F E EC O M P A N Y in millionsCOMPANY-OWNED STORESLICENSED STORES49$2662877938677total1,015total1,412total1,886total1111,3011982,498total3631,6882,135F I N A N C I A L H I G H L I G H T S938 in millions at fiscal year end$42$55$68$102$465$698$975$1,309$1,680BUSINESSStarbucks

2、Corporation and its subsidiaries(collectively“Starbucks”or the“Company”)purchasesand roasts high quality whole bean coffees and sells them,along with fresh,rich-brewed coffees,Italian-style espresso beverages,a variety of pastries and confections,coffee-related accessoriesand equipment and a line of

3、 premium teas,primarily through its Company-operated retail stores.In addition to sales through its Company-operated retail stores,Starbucks sells coffee and teaproducts through other channels of distribution(collectively,“specialty operations”).Starbucks,through its joint venture partnerships,also

4、produces and sells bottled Frappuccinocoffee drinkand a line of premium ice creams.The Companys objective is to establish Starbucks as the most recognized and respected brand in the world.To achieve this goal,the Company plans to continue to rapidly expand its retail operations,grow its specialty op

5、erations and selectively pursueother opportunities to leverage the Starbucks brand through the introduction of new products andthe development of new distribution channels.The Companys retail goal is to become the leading retailer and brand of coffee in each of its target markets by selling the fine

6、st quality coffee and related products and by providing superiorcustomer service,thereby building a high degree of customer loyalty.Starbucks strategy forexpanding its retail business is to increase its market share in existing markets and to open storesin new markets where the opportunity exists to